A man who fought and died trying to overthrow capitalism and material excess should not be used to sell British vodka, French fizzy drinks and Swiss mobile phones, among other travesties, she said. "We don't want money, we demand respect."

Aleida, 47, the eldest of Guevara's four children by his second wife, made the comments during an internet forum sponsored by Cuba's government ahead of what would have been her father's 80th birthday on June 14.

The complaint came amid a surge of renewed interest in Guevara.

The actor Benicio del Toro won best actor at the Cannes Film Festival this month for his portrayal in Steven Soderbergh's four and a half hour epic Che.

Camilo Guevara, a son, who participated in the forum, said he welcomed the film as long as it was faithful to his father's memory.

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