Kellogg’s Is Branding Their Cornflakes.


	Kellogg’s Is Branding Their Cornflakes.

EddieIsSteady

10-26-2009 6:03 PM

154 views

tags:

food, cereal, kellogg's

2 Comments |

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10-26-2009 7:11 PM

lollipop10

well it looks cool, but every flake? i don't know....seems like that wouldn't be very cost effective..

10-27-2009 2:06 AM

BartendingBear

Anti-counterfitting?

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color:#ffff00;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/8444eb4d-a84f-48a3-9361-259fb7fdd1c3/477054AA-C10C-4513-9213-FCF42075AF0C/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.oberholtzer-creative.com/visualculture/2009/10/kelloggs-is-branding-their-cornflakes/" href="http://www.oberholtzer-creative.com/visualculture/2009/10/kelloggs-is-branding-their-cornflakes/" style="font-size: 11px;">www.oberholtzer-creative.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.oberholtzer-creative.com/visualculture/2009/10/kelloggs-is-branding-their-cornflakes/">Kellogg’s is Branding their cornflakes</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.oberholtzer-creative.com/visualculture/2009/10/kelloggs-is-branding-their-cornflakes/">Has <A href="http://www2.kelloggs.com/">Kellogg’s</A> taken branding a bit too far with their attempt to laser-etch their logo on actual corn flakes? Head over to <A href="http://www.logodesignlove.com/kelloggs-corn-flakes-laser-etched-logo">LogoDesignLove </A>for a healthy discussion on the subject.</blockquote><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content7.clipmarks.com/images/clip-icon.gif" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.oberholtzer-creative.com/visualculture/wp-content/uploads/2009/10/kelloggs-corn-flakes-logo.jpg" href="http://www.oberholtzer-creative.com/visualculture/wp-content/uploads/2009/10/kelloggs-corn-flakes-logo.jpg" style="font-size: 11px;">www.oberholtzer-creative.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.oberholtzer-creative.com/visualculture/wp-content/uploads/2009/10/kelloggs-corn-flakes-logo.jpg"><IMG src="http://www.oberholtzer-creative.com/visualculture/wp-content/uploads/2009/10/kelloggs-corn-flakes-logo.jpg" alt="http://www.oberholtzer-creative.com/visualculture/wp-content/uploads/2009/10/kelloggs-corn-flakes-logo.jpg" /></blockquote><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content8.clipmarks.com/images/clip-icon.gif" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.oberholtzer-creative.com/visualculture/2009/10/kelloggs-is-branding-their-cornflakes/" href="http://www.oberholtzer-creative.com/visualculture/2009/10/kelloggs-is-branding-their-cornflakes/" style="font-size: 11px;">www.oberholtzer-creative.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.oberholtzer-creative.com/visualculture/2009/10/kelloggs-is-branding-their-cornflakes/"><A href="http://www.telegraph.co.uk/news/uknews/6316425/Kelloggs-to-laser-brand-individual-Corn-Flakes.html">Telegraph</A> states:
The laser uses a concentrated beam of light which focuses the energy within the beam, down to a very small spot on the Corn Flake. Mirror galvanometers are then used to steer the beam creating multiple vectors that reflect the laser from different angles and ultimately make up the image. </blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/477054AA-C10C-4513-9213-FCF42075AF0C/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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