Google собирается купить еще одно online офисное приложение.

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	Google собирается купить еще одно online офисное приложение.

ZuZuZu

6-18-2006 4:00 AM

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google, strategy, office, application, trend, clipmarks

ZuZuZu says:

Главная мысль - несмотря на то, что Google, приобретает офисные on-line приложения, его целевая аудитория (пока) не предприятия (где монополист Microsoft), а частные пользователи, социальные сети, на которых собираются рекламные деньги.
По поводу социальных сетей см.- http://clipmarks.com/clipmark/30FC8A50-79EE-4A5C-B174-4C63A73E99EE/

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/87b63464-c1ee-402f-a747-3f9c93974d48/476A52E6-86A5-4DF7-820A-CF8E08659899/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.itnews.com.au/newsstory.aspx?CIaNID=33689" href="http://www.itnews.com.au/newsstory.aspx?CIaNID=33689" style="font-size: 11px;">www.itnews.com.au</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.itnews.com.au/newsstory.aspx?CIaNID=33689"><H1>Google expected to buy another online office app</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.itnews.com.au/newsstory.aspx?CIaNID=33689"><DIV>Gartner expects Google to acquire an online presentation application, such as  Thumbstacks sometime this year. The search engine bought online word processor Writely in March, and launched Google Spreadsheets this month.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.itnews.com.au/newsstory.aspx?CIaNID=33689"><DIV>But even though Google is buying up web-based capabilities found in Microsoft's Office suite, the search engine isn't targeting the enterprise user space, which Microsoft dominates, or trying to compete with Microsoft desktop applications, Gartner said. Instead, Google is more likely interested in the consumer market and in extending its collaborative and social networking services to offer more space to advertisers.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.itnews.com.au/newsstory.aspx?CIaNID=33689"><DIV>In addition, it's likely that Google is also hoping that its online applications distract Microsoft in its efforts to compete with Google in its core advertising market, Gartner said.</DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/476A52E6-86A5-4DF7-820A-CF8E08659899/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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