Social Media optimization can be defined as the process of website refining that is optimizing it in order to create site or brand awareness and content broadening with the assistance of social media as well as online communities. Users and visitors act as carriers. Social media optimization refers to the techniques of generating more traffic on the website by way of improvisation in usability and design of the website. For instance, "add to delicious", digg this" or "stumble upon" are some of the links that represents SMO.