Social Media - Where to set up shop?


	Social Media - Where to set up shop?

ericeggertson

3-14-2007 8:26 PM

965 views

tags:

social media, platforms, channels, publishing, youtube, membership

ericeggertson says:

Ed Lee looks at the three options for reaching an audience with social media. Rather than joining a community, he suggests growing your own.

Problem is, if everyone grows their own publishing platforms, will the tools be in place to allow consistent access and easy promotion?

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/cc1c7110-8495-42c4-841d-f8955163a5e5/456CBD36-9827-4614-AD7F-2D16723DACB4/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://bloggingmebloggingyou.wordpress.com/2007/03/14/build-or-join/" href="http://bloggingmebloggingyou.wordpress.com/2007/03/14/build-or-join/" style="font-size: 11px;">bloggingmebloggingyou.wordpress.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://bloggingmebloggingyou.wordpress.com/2007/03/14/build-or-join/"><P><STRONG>Should you join a community or start your own?</STRONG></p> <P>As someone advising clients on how to market using the Web and social media, it’s the ultimate existential question.</p> <P>1. Joining the Community</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://bloggingmebloggingyou.wordpress.com/2007/03/14/build-or-join/">2. Grow your own</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://bloggingmebloggingyou.wordpress.com/2007/03/14/build-or-join/">3. The alternative</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://bloggingmebloggingyou.wordpress.com/2007/03/14/build-or-join/">While the ultimate goal is to make your organization a trusted source of information, a leader in the field and the hub of a community of passionate users, the first step is a small one. Find out where the conversations and chatter around your brand are and get involved. <EM>Interact</EM> with your customers and stakeholders. Have a real conversation with them. Once you’re part of the community you can start to <EM>Instigate</EM>. Lead those conversations, become the reason for the buzz and the source of the chatter.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://bloggingmebloggingyou.wordpress.com/2007/03/14/build-or-join/"><P><STRONG>The BMBY recommendations to building a community</STRONG></p> <P><A href="http://www.prworks.ca/index.php/online-pr-tools-squidoo/">Monitor. Assess. Interact. Lead</A></p> <P><A href="http://blog.istudio.ca/?p=131">Look&gt;Listen&gt;Learn&gt;Lead</A></p> <P><A href="http://tinyurl.com/yudton">Get: Informed; Immersed; Interactive; Involved; Instigating</A> (previously i-ddicted)</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/456CBD36-9827-4614-AD7F-2D16723DACB4/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>