Do Blogs Need Tag Lines?


	Do Blogs Need Tag Lines?

shaine

6-21-2007 11:48 PM

687 views

tags:

blog, tagline, coca-cola, marketing

shaine says:

I've had to struggle with my tagline on this blog because I could never figure out what I want people to know about me. What is my key selling point? That has been the issue for me. What is it that I do or wish to be known for doing? In other words, what do I want my personal brand to be?

For a while, my tag line has been "Life Without a Manual". After some thought, do I really want people to know that I'm making things up as I go? I like McGyver, but I think that type of improvisation is unsettling for future employers. So, I've had to rethink my message. For now, I'm going with "The Computer Guy" to help me get computer service jobs. However, I think I could substitute technology or new media in the tagline in the future.

What's your tag line? Does it brand you properly?

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/4dce7434-dd55-42cc-8ff5-b4419dbe597b/451CAC42-97D0-4F24-8D59-67BB0D0AAEEC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.blogclout.com/blog/do-blogs-need-tag-lines/" href="http://www.blogclout.com/blog/do-blogs-need-tag-lines/" style="font-size: 11px;">www.blogclout.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.blogclout.com/blog/do-blogs-need-tag-lines/"><H2 id="post-114"><A title="Permanent Link to Do Blogs Need Tag Lines?" rel="bookmark" href="http://www.blogclout.com/blog/do-blogs-need-tag-lines/">Do Blogs Need Tag Lines?</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.blogclout.com/blog/do-blogs-need-tag-lines/">When CocaCola was a young softdrink company, they were faced with a problem.  People</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.blogclout.com/blog/do-blogs-need-tag-lines/">had no idea what CocaCola was and what they should do with it.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.blogclout.com/blog/do-blogs-need-tag-lines/"><P>So some smart marketing executive at CocaCola came up with a solution.  Tag one single word to all the billboards and other advertisements.  The tag word was very simple.  And it told people exactly what CocaCola is and what they should do with it.  The tag word?</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.blogclout.com/blog/do-blogs-need-tag-lines/"><P align="center">“Drink”</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.blogclout.com/blog/do-blogs-need-tag-lines/"><P>Unfortunately, not many products - especially blogs - can convey their message with just one word.  A whole line is usually required.  The Tag Line is the answer.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.blogclout.com/blog/do-blogs-need-tag-lines/"><STRONG>Your tag line helps people know what your blog is about. </STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.blogclout.com/blog/do-blogs-need-tag-lines/"><P><STRONG>Three Steps to Create a Powerful Tag Line:</STRONG></p> <P><STRONG>1.</STRONG> Mention what your blog offers</p> <P><STRONG>2.</STRONG> Mention how you take care of the downside (optional)</p> <P><STRONG>3.</STRONG> Don’t mention anything else.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/451CAC42-97D0-4F24-8D59-67BB0D0AAEEC/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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