And I Never Watch This Show

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	And I Never Watch This Show

imageis

6-9-2009 4:08 PM

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tags:

marketing, business, tv

imageis says:

I love that we marketers find "marketing" in unexpected places. Personally, I have a bad habit of ruining reader and viewer pleasure among family and friends with my marketing observations. HOWEVER, this is short, sweet and clever.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/200b148e-8ce7-40e2-8f45-9b83fe963438/4442FF2B-5C68-407E-A62D-9B166B200898/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.influentialmarketingblog.com/weblog/2009/05/untangling-your-brand-4-marketing-lessons-from-lost.html" href="http://www.influentialmarketingblog.com/weblog/2009/05/untangling-your-brand-4-marketing-lessons-from-lost.html" style="font-size: 11px;">www.influentialmarketingblog.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.influentialmarketingblog.com/weblog/2009/05/untangling-your-brand-4-marketing-lessons-from-lost.html"><H2 class="date-header">Thursday, May 14, 2009</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.influentialmarketingblog.com/weblog/2009/05/untangling-your-brand-4-marketing-lessons-from-lost.html"><H3 class="entry-header"><A class="postheader" href="http://www.influentialmarketingblog.com/weblog/2009/05/untangling-your-brand-4-marketing-lessons-from-lost.html">Untangling Your Brand: 4 Marketing Lessons From Lost</A></H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.influentialmarketingblog.com/weblog/2009/05/untangling-your-brand-4-marketing-lessons-from-lost.html"><P><SPAN>the show's unique format of taking you into the backstory of each characters builds an emotional investment from the viewer in a way that many other shows never manage to do. You believe in the characters because you know about the situations that make them the way that they are.</SPAN></P><P><SPAN>There is a marketing lesson in that</SPAN></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.influentialmarketingblog.com/weblog/2009/05/untangling-your-brand-4-marketing-lessons-from-lost.html"><STRONG>Share the backstory. </STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.influentialmarketingblog.com/weblog/2009/05/untangling-your-brand-4-marketing-lessons-from-lost.html"><STRONG>Untangle the complexity. </STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.influentialmarketingblog.com/weblog/2009/05/untangling-your-brand-4-marketing-lessons-from-lost.html"><STRONG>Marketing Lesson:</STRONG> <EM>If you have something complicated to sell, get creative about how you can simplify it.</EM></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.influentialmarketingblog.com/weblog/2009/05/untangling-your-brand-4-marketing-lessons-from-lost.html"><STRONG>React to your critics. </STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.influentialmarketingblog.com/weblog/2009/05/untangling-your-brand-4-marketing-lessons-from-lost.html"><STRONG>Marketing Lesson: </STRONG><EM>Don't ignore your critics, but don't change your strategy because of them either.</EM></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.influentialmarketingblog.com/weblog/2009/05/untangling-your-brand-4-marketing-lessons-from-lost.html"><STRONG>Have a finite ending. </STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.influentialmarketingblog.com/weblog/2009/05/untangling-your-brand-4-marketing-lessons-from-lost.html"><STRONG>Marketing Lesson: </STRONG><EM>Having an ending is important - even if it's just a campaign that ends so you can start a new one.</EM></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/4442FF2B-5C68-407E-A62D-9B166B200898/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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