Avatars and "Right of Publicity"

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	Avatars and "Right of Publicity"

luixxiul

3-5-2007 11:18 AM

1088 views

tags:

avatar, right, publicity, second life, copyright, privacy, internet

luixxiul says:

It's illegal to enjoy what is completely owned by other people without permission. We need to reconstruct the idea of the object with our own.

1 Comment |

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3-5-2007 5:10 PM

Sorgalim

Very deep thought...But true words...

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/371b7b99-808a-46fa-9b1c-d73d92ee9503/43A6BF3C-4AB3-484B-9256-BD5ECBAC8120/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://virtuallyblind.com/2007/03/03/celebrity-lookalike-avatars-and-the-right-of-publicity/" href="http://virtuallyblind.com/2007/03/03/celebrity-lookalike-avatars-and-the-right-of-publicity/" style="font-size: 11px;">virtuallyblind.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://virtuallyblind.com/2007/03/03/celebrity-lookalike-avatars-and-the-right-of-publicity/"><P>The <EM>Second Life Herald</EM> posted an <A href="http://www.secondlifeherald.com/slh/2007/03/body_doubles_an.html" target="_blank">interesting note</A> today about a Second Life store called “Body Doubles.”  Body Doubles (operated by ‘Persia Christensen’) sells avatar skins and shapes that resemble celebrities.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://virtuallyblind.com/2007/03/03/celebrity-lookalike-avatars-and-the-right-of-publicity/">The right at issue is the “<A href="http://en.wikipedia.org/wiki/Right_of_publicity" target="_blank">right of publicity</A>.”   Unlike copyright, trademark, or patent law, there’s no federal framework for the right of publicity — the right of publicity is enforced on a state by state basis.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://virtuallyblind.com/2007/03/03/celebrity-lookalike-avatars-and-the-right-of-publicity/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/virtuallyblind.com/img/3BA9C557-3FED-4AF0-9A45-AEAEAEB622DA" alt="Body Doubles' Cameron Diaz Avatar" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://virtuallyblind.com/2007/03/03/celebrity-lookalike-avatars-and-the-right-of-publicity/"><P><STRONG><EM>Virtually Blind</EM> Commentary</STRONG></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://virtuallyblind.com/2007/03/03/celebrity-lookalike-avatars-and-the-right-of-publicity/">In general, a celebrity <EM>does</EM> have a right to prevent people from using his or her image.  Because Body Doubles is selling “images” of celebrities in world, it is probably treading on those rights.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://virtuallyblind.com/2007/03/03/celebrity-lookalike-avatars-and-the-right-of-publicity/"><P>In the event of a suit, however, Body Doubles would have a potential defense.  Body Doubles could claim that the images are sufficiently artistic and interpretative to give them first amendment protection as artistic works.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://virtuallyblind.com/2007/03/03/celebrity-lookalike-avatars-and-the-right-of-publicity/">Notably, Body Doubles’ avatars of <EM>dead </EM>celebrities are likely no more protected than those of living stars.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/43A6BF3C-4AB3-484B-9256-BD5ECBAC8120/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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