Don't Sell: Demonstrate and Relate

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	Don't Sell: Demonstrate and Relate

trouth

6-18-2008 3:22 PM

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trouth says:

Help your customer decide by demonstration and relating to their emotions

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/4e325df7-172b-4366-97a2-bccce0c44d8f/42F26783-8D9B-46B9-8754-BEDE25E64BFC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.businessknowhow.com/marketing/feedingfrenzy.htm" href="http://www.businessknowhow.com/marketing/feedingfrenzy.htm" style="font-size: 11px;">www.businessknowhow.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businessknowhow.com/marketing/feedingfrenzy.htm"><P><B>Live demonstrations stimulate 
</B>excitement and feelings of trust (the emotions associated with 
      buying). Customers love to be entertained and they generally believe what 
      they see - especially if they’re involved in the demonstration. </p> <P>Before you demonstrate your product or service to your customer, first 
      ask them if they’d like to see it in action. When they customer agrees, 
      it’s no longer a case of you selling to them, but of them buying from you. 
      ‘Nuff said. </p> <P><B>4. Tap into Fear
</B>Fear is another powerful emotion that can result in a feeding frenzy. 
      Tap into the customer’s fears by pointing out the risks associated with 
      not buying the particular product or service. A customer, for example, who 
      is considering investing in a specific car repair, should be made aware of 
      the negative consequences of not fixing the problem. Use this tactic 
      sparingly and ethically, however, or it will backfire.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/42F26783-8D9B-46B9-8754-BEDE25E64BFC/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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