Viviendo el tema de un sitio


	Viviendo el tema de un sitio

rbacam

10-12-2009 11:57 AM

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tags:

web, design, storytelling, theme, webdesign

rbacam says:

Como usar historias para elegir el tema general de un sitio y mantenerlo enfocado.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/b0cd686a-a4da-4771-b9db-f5f242b39c8f/419799DD-006D-4FF2-A988-A5735AD15776/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.boxesandarrows.com/view/experience-themes" href="http://www.boxesandarrows.com/view/experience-themes" style="font-size: 11px;">www.boxesandarrows.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.boxesandarrows.com/view/experience-themes"><H2>Experience Themes</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.boxesandarrows.com/view/experience-themes"><P>There’s an old adage among screenwriters that when a writer can sum up a story in a sentence or less, he has discovered what’s important about the story.  He’ll know what the story is about and therefore have a strong sense of theme.  And in knowing the theme, he’ll have a compass to use in the process of “designing” the damn thing (i.e. what to keep, what to lose, what actually happens at the end). The story will be all the better for it because it all hangs together with a central idea that will give it greater impact and meaning. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/419799DD-006D-4FF2-A988-A5735AD15776/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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