Google Analytics Tracks Your TV Campaigns


	Google Analytics Tracks Your TV Campaigns

fuordigital

6-5-2008 6:24 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/7951e628-4af0-400b-837f-9bbf3e61bf17/40C5F802-6F6B-4457-AE5D-630AE61C1AE4/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://analytics.blogspot.com/2008/06/new-analytics-report-tv-campaigns.html" href="http://analytics.blogspot.com/2008/06/new-analytics-report-tv-campaigns.html" style="font-size: 11px;">analytics.blogspot.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://analytics.blogspot.com/2008/06/new-analytics-report-tv-campaigns.html"><DIV>Hot on the heels of this March’s release of the <A href="http://analytics.blogspot.com/2008/03/google-analytics-integrates-with-google.html">Audio Campaigns report</A> within Google Analytics, we’ve just added more offline-to-online reporting features: TV Campaigns reporting. This report represents a further integration between Google Analytics and AdWords, and another helpful tool for you to measure the online effects of offline marketing.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://analytics.blogspot.com/2008/06/new-analytics-report-tv-campaigns.html"><li style="margin-left:16px;padding-left: 0px;">Impressions delivered</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://analytics.blogspot.com/2008/06/new-analytics-report-tv-campaigns.html"><li style="margin-left:16px;padding-left: 0px;">Number of ad plays</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://analytics.blogspot.com/2008/06/new-analytics-report-tv-campaigns.html"><li style="margin-left:16px;padding-left: 0px;">Cost</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://analytics.blogspot.com/2008/06/new-analytics-report-tv-campaigns.html"><li style="margin-left:16px;padding-left: 0px;">CPM</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://analytics.blogspot.com/2008/06/new-analytics-report-tv-campaigns.html"><DIV>You can now track these metrics and plot them alongside metrics already within Google Analytics, such as conversions, visits, and time on site. This way, you can see correlations between a TV campaign and your website traffic. Take a look at the below screenshot of TV spots run by a pet company.  It shows website visits plotted against the number of TV impressions (how many times your TV ad played). If you've already linked your Analytics account to your AdWords account, this data appears automatically within Analytics when you run a TV ad.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://analytics.blogspot.com/2008/06/new-analytics-report-tv-campaigns.html"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/analytics.blogspot.com/img/F1F6FA72-4170-469E-8F66-82E28C16B423" alt="" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/40C5F802-6F6B-4457-AE5D-630AE61C1AE4/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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