Did you ever think you would have a business and book authoring lesson from a figure skater? Well, you probably know that in order to stand out from the crowd, you have to be different.

Simply by taking two unexpected elements and combining them, Daisuke Takahashi sets himself apart. He performs this exhilerating program at the Four Continents Championship in Korea.

This is what you do when you create your own unique system, write the book about it that establishes your credibility, and build a business around it. Daisuke Takahashi blends hip hop and ballet in his short program, set to a twist on the theme from Swan Lake.

What can you put your own special twist on to set yourself apart in the marketplace?