Women Comprise 40% of US Gamers, 26% of Whom Are over Age 50


	Women Comprise 40% of US Gamers, 26% of Whom Are over Age 50

fuordigital

7-19-2008 2:31 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/e4918a95-bbcd-4a88-83ac-d8e60b403b9c/4092A1E4-D7E6-433E-AB41-0B8CBB8A57E8/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/interactive/women-comprise-40-of-us-gamers-26-of-whom-are-over-age-50-5327/esa-game-player-age-breakdownjpg/" href="http://www.marketingcharts.com/interactive/women-comprise-40-of-us-gamers-26-of-whom-are-over-age-50-5327/esa-game-player-age-breakdownjpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/women-comprise-40-of-us-gamers-26-of-whom-are-over-age-50-5327/esa-game-player-age-breakdownjpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/interactive/women-comprise-40-of-us-gamers-26-of-whom-are-over-age-50-5327/">Women Comprise 40% of US Gamers, 26% of Whom Are over Age 50 </A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/women-comprise-40-of-us-gamers-26-of-whom-are-over-age-50-5327/esa-game-player-age-breakdownjpg/"><P>Some 40% of gamers are women, and the average age of videogame players has risen to 35 - with 26% of gamers now over age 50 - <A href="http://www.theesa.com/newsroom/release_detail.asp?releaseID=26">according to</A> a new survey by the videogame industry trade group <A href="http://www.theesa.com/">Entertainment Software Association</A> (<A href="http://www.dmwmedia.com/news/2008/07/17/survey:-average-u.s.-gamer-age-35%3B-40%-are-women">via DMW</A>). </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/women-comprise-40-of-us-gamers-26-of-whom-are-over-age-50-5327/esa-game-player-age-breakdownjpg/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.marketingcharts.com/img/F5F0C258-C2EF-4CAA-A32F-869A55A0A52C" alt="esa-game-player-age-breakdown.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/women-comprise-40-of-us-gamers-26-of-whom-are-over-age-50-5327/esa-game-player-age-breakdownjpg/"><UL>
<li style="margin-left:16px;padding-left: 0px;">65% of American households play computer and videogames.</LI>
<li style="margin-left:16px;padding-left: 0px;">38% of American homes have a videogame console.</LI>
<li style="margin-left:16px;padding-left: 0px;">Women age 18 or older represent a significantly greater portion of the game-playing population (33%) than boys age 17 or younger (18%).</LI>
<li style="margin-left:16px;padding-left: 0px;">41% of Americans expect to purchase one or more games this year.</LI>
</UL></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/women-comprise-40-of-us-gamers-26-of-whom-are-over-age-50-5327/esa-game-player-age-breakdownjpg/"><UL>
<li style="margin-left:16px;padding-left: 0px;">94% of parents are present when games are purchased or rented.</LI>
<li style="margin-left:16px;padding-left: 0px;">88% of parents report always or sometimes monitoring the games their children play.</LI>
<li style="margin-left:16px;padding-left: 0px;">63% of parents believe games are a positive part of their children’s lives.</LI>
</UL></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/4092A1E4-D7E6-433E-AB41-0B8CBB8A57E8/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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