<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/ff1921eb-281d-4545-abe6-38c2be2fed6d/3EF3F8EF-5DD3-46E7-A9F6-2D2E646E2B3E/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.smartbrief.com/news/iab/storyDetails.jsp?issueid=959A4443-3432-456E-A9F2-DAD4672444D1&copyid=4C57B523-BD4F-44CE-BB31-5BCED4FE2021&lmcid=" href="http://www.smartbrief.com/news/iab/storyDetails.jsp?issueid=959A4443-3432-456E-A9F2-DAD4672444D1&copyid=4C57B523-BD4F-44CE-BB31-5BCED4FE2021&lmcid=" style="font-size: 11px;">www.smartbrief.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.smartbrief.com/news/iab/storyDetails.jsp?issueid=959A4443-3432-456E-A9F2-DAD4672444D1&copyid=4C57B523-BD4F-44CE-BB31-5BCED4FE2021&lmcid="><H1>Local online ads prove challenge for national marketers</H1> <P id="source"><B>IAB SmartBrief | 12/22/2008</B></p> <P>Although almost half of national marketers allocate at least 25% of their online ad budgets for local, many have not settled on a metric to determine ROI, according to new research from Sterling Market Intelligence for Marchex. "There was a surprisingly large percentage that were doing some sort of geo-targeting, and they were using lots of different traffic sources, different ways of measuring success and different tracking terminologies," said Greg Sterling, principal of the research firm. "I interpret that to mean they're struggling." <A target="_blank" href="http://www.smartbrief.com/servlet/aaRedirect?url2=http:%2f%2fwww%2eclickz%2ecom%2fshowPage%2ehtml?page=3631052&id2=aa briefId aa&id3=aa lid aa&id4=4C57B523-BD4F-44CE-BB31-5BCED4FE2021&id5=1DF11C14-3C2D-496C-8B66-E126D217F5AE">ClickZ</A> (10/02) </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/3EF3F8EF-5DD3-46E7-A9F6-2D2E646E2B3E/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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