and it probably doesn't work anyway.

The Sun is the source of energy and is treated as God in India. Sun festival is celebrated in India. There are lakhs of people who stare at Sun and pronounce their "Religious Mantras" and trust me, I had seen quite of a few of them reading their newspapers with naked eyes at 70-90 years of age! A lot of people work all through the day outside in the Sun and they are more healthier than people who are sitting in their AC cabins...
Obviously, by recommending the benefits of Sun, the companies can not earn their millions..

I recently heard on a cable news channel that sun-screen is absorbed by the liver. That doesn't seem to be a desirable result to me. I just found this:

Trash Your Sunscreen and Other Summer Sun Tips

Having concerns about skin cancer is valid, however, as its incidence in the United States has tripled in recent years to 54,000 cases annually, but sunblock is one of the LAST things you want to put on your body, and sunblock does not stop skin cancer. It is a toxic chemical that can cause problems in your system and increase your risk of disease.

http://www.herbalremediesinfo.com/sunscreen.html

I'm of that generation who baked themselves in the sun. We worked very hard to have that tan. And after 20 yrs. of playing tennis the difference in the skin texture of face & arms vs my tummy is amazing. I wish I hadn't gone so overboard. I should have worn hats and been more responsible. Even now I don't wear sunscreen or lotions. My understanding is that the damage done years ago is what results in the skin cancers of today. Plus people are so much more aware and doctors do preventive procedures now. I went with my SIL to the dermatologist and the office was packed with people with little round bandaids all over their faces.

Thanks for all the comments. It seems no matter what we do, it turns out both wrong and right. It is crazy-making.

Thanks for the info, Merrie.

Yes, merrie, thanks for that info.