Do We Need To Justify Innovation?


	Do We Need To Justify Innovation?

weirdguy

2-18-2008 3:45 PM

465 views

tags:

innovation, fun, creativity, learning, business, management, leadership

weirdguy says:

As strange as it may seem, many businesses want or even need innovation, but are not willing to pony-up for the project or initiative. Why?

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/ba47e663-9bfc-43cc-ab09-7eb518924028/3E09D9F2-2A1E-458C-89AC-63683970FF37/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://innovateonpurpose.blogspot.com/2008/02/justifying-innovation.html" href="http://innovateonpurpose.blogspot.com/2008/02/justifying-innovation.html" style="font-size: 11px;">innovateonpurpose.blogspot.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://innovateonpurpose.blogspot.com/2008/02/justifying-innovation.html"><DIV>We were asked recently to consider speaking on the topic of justifying innovation.  That's a difficult topic but one that needs to be addressed, since many individuals are being asked to start an innovation initiative, but also justify the investment in resources and dollars, and the opportunity costs.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://innovateonpurpose.blogspot.com/2008/02/justifying-innovation.html">First question we ask when someone wants to "justify" innovation is:  Innovation project or innovation program?</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://innovateonpurpose.blogspot.com/2008/02/justifying-innovation.html">Next question - why do we need to justify innovation at all?  No one would ever question the relative value of a purchasing team and process and software, or a sales team.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://innovateonpurpose.blogspot.com/2008/02/justifying-innovation.html">If the one key competitive advantage you have left is in creating new products and services faster and more effectively than your competition, do you need to justify the infrastructure to do that?</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://innovateonpurpose.blogspot.com/2008/02/justifying-innovation.html">Next, what's the value of one good idea?  Do you think that Proctor&Gamble has recouped all of its innovation investments from the Swiffer alone?</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/3E09D9F2-2A1E-458C-89AC-63683970FF37/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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