Seinfeld's Latest Gig


	Seinfeld's Latest Gig

Lacey Rose

8-21-2008 2:25 PM

2943 views

Lacey Rose says:

Microsoft is shelling out big on the belief Seinfeld can make it cool -- as in Mac cool. But here's the $10 million flaw in this logic: Microsoft will never be cool. And that's okay so long as it continues to be successful.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/a5599de7-a5ab-4888-8d5f-95f51579b84a/3BDC4A31-EBEF-4301-B2BC-0EF8431BC492/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://online.wsj.com/article/SB121928939429159525.html?mod=googlenews_wsj&apl=y&r=480258" href="http://online.wsj.com/article/SB121928939429159525.html?mod=googlenews_wsj&apl=y&r=480258" style="font-size: 11px;">online.wsj.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://online.wsj.com/article/SB121928939429159525.html?mod=googlenews_wsj&apl=y&r=480258">Mr. Seinfeld will be one of the key celebrity pitchmen, say people close to the situation. He will appear with Microsoft Chairman Bill Gates in ads and receive about $10 million for the work, they say.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://online.wsj.com/article/SB121928939429159525.html?mod=googlenews_wsj&apl=y&r=480258"><P class="times">The attempted image overhaul comes as Microsoft executives privately acknowledge that Windows -- the company's most important brand -- has grown stale and has been battered by Apple's "Mac vs. PC" ads. Those ads, created by <A href="http://online.wsj.com/quotes/main.html?type=djn&symbol=omc" class="times rolloverQuote">Omnicom Group</A> Inc.'s TBWA/Chiat/Day, feature a nerdy PC guy getting upstaged by a hip Mac counterpart.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://online.wsj.com/article/SB121928939429159525.html?mod=googlenews_wsj&apl=y&r=480258">Microsoft's immediate goal is to reverse the negative public perception of Windows Vista,</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/3BDC4A31-EBEF-4301-B2BC-0EF8431BC492/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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