Acronyms soup … A pain in the –aas


	Acronyms soup … A pain in the –aas

Csmagg

11-18-2007 5:45 PM

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tags:

business, buzz marketing, enterprise 2.0, marketing, on-demand applications, saas, technology, web 2.0

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/9cd4f332-2df2-4ef0-a4eb-a6fa6e50d594/3B4E7926-E2F5-4AF5-AE6C-F7E017A3AD93/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.saastream.com/my_weblog/2007/11/a-pain-in-the-.html" href="http://www.saastream.com/my_weblog/2007/11/a-pain-in-the-.html" style="font-size: 11px;">www.saastream.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.saastream.com/my_weblog/2007/11/a-pain-in-the-.html">
Why is it that jargon, suffixes and other linguistic contortions are systematically used every time technology is considered to operate in a quicker, smarter, cheaper and more effective way?</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.saastream.com/my_weblog/2007/11/a-pain-in-the-.html">Most of these concepts are representing a radical change in the way businesses operate. It is also usually as much about the people, company culture, mindsets and processes as it is about the technology, tools and platforms. Furthermore, most concerned technologies have also been available for a while; sometimes well before these monikers appeared. Is it that we are finally finding innovative ways to use them to their maximum effect?</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.saastream.com/my_weblog/2007/11/a-pain-in-the-.html"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.saastream.com/img/F49A9F4C-63E1-4619-A08D-E96C01954D11" alt="Social_as_a_service" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.saastream.com/my_weblog/2007/11/a-pain-in-the-.html">The winners will probably be the ones that lead and deliver innovative solutions to solve real business problems and then invent the terms and acronyms to drive understanding of the new concept. Others who just ride the buzz wave once it starts to get popular (because it drives attention and traffic...) will be continually challenged to keep up.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/3B4E7926-E2F5-4AF5-AE6C-F7E017A3AD93/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>