Do Virtual Worlds Reinforce or Challenge Dominant Ideologies?


	Do Virtual Worlds Reinforce or Challenge Dominant Ideologies?

abailart

11-9-2007 12:36 PM

379 views

tags:

second world, virtual world, ideology, hegemony

abailart says:

Interesting site.
Wonder if Clipmarks ultimately challenges or reinforces 'dominant' ideologies, truths, values etc?

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11-12-2007 10:33 AM

mona

interesting clip....very pertinent!

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/fad4dd20-6c9c-48c7-bb02-3ff72f9fa3a5/3AD1C303-CF7F-42AB-8B9F-90E0C25F6B67/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://terranova.blogs.com/terra_nova/2007/11/do-virtual-worl.html" href="http://terranova.blogs.com/terra_nova/2007/11/do-virtual-worl.html" style="font-size: 11px;">terranova.blogs.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://terranova.blogs.com/terra_nova/2007/11/do-virtual-worl.html">It seems to me that in many ways virtual worlds are the ultimate expression of consumerism. Game worlds construct new needs which the use-value of virtual artefacts meet and new forms of labour are constructed to enable us to gain them.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://terranova.blogs.com/terra_nova/2007/11/do-virtual-worl.html">In general virtual worlds seem often to replicate structures of labour and production – they even support a class hierarchies based on geography, contextual knowledge, time in the given community etc.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://terranova.blogs.com/terra_nova/2007/11/do-virtual-worl.html">At the same time virtual worlds offer the promise of liberating us.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://terranova.blogs.com/terra_nova/2007/11/do-virtual-worl.html">We might also note that widespread fact of things like gift economies within virtual worlds stand as a challenge to the rigidity of exchange-values and all they stand for in respect of social relations.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://terranova.blogs.com/terra_nova/2007/11/do-virtual-worl.html">we can see how individuals have the power to subvert ideologies through playing with brands and taking stabs at ideologies </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://terranova.blogs.com/terra_nova/2007/11/do-virtual-worl.html">virtual worlds</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://terranova.blogs.com/terra_nova/2007/11/do-virtual-worl.html">motivate discussions about the contingency of many things we see in the physical world around us </blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/3AD1C303-CF7F-42AB-8B9F-90E0C25F6B67/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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