Not surprisingly, the threat of punishment made people act more fairly. In the “punishment threat condition” people split the money close to equally. However, when Person B had no recourse, the people given the money acted very differently and gave away, on average, less than 10 percent of the money.

When the researchers looked at the brain activity of people playing this simple game, they found a consistent pattern. One region in the frontal lobes, the orbitofrontal cortex, seemed to be responsible for evaluating the potential for punishment. In other words, it figured out whether or not violating the social norm would get us in trouble. A second brain region, the dorsolateral prefrontal cortex, was responsible for inhibiting the natural tendency to keep most of the money (this would be the greedy thing to do) if this action might lead to future punishment. Interestingly, these brain areas only were activated when the threat of punishment came from a real person, and not a compute

There is something un-dignifying in being controlled by my brain in such a way

the brain is just a tool of the mind which is part of the universal mind, If one person questions the accepted status quo it begins a transformation
just look at how the environment has taken centre stage recently, previously the domain of hippies
and how everyones using the net these days
previously the domain of geeks
also social norms are subject to change
just part of evolution

Without our brain we'd either be an inert shape doing nothing or acting like the lowest life forms eating to survive.

Every sense in the human body, every emotion and everything that basically includes the inputs of the human body all come together at the brain where it is processed. The result of this entire process and including this entire process is what forms the higher being or soul. Gestalt theory of the whole is equal to more than the sum of its parts is true in more ways than we can fathom.