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Consumers Who Search Online for Electronics Spend More in Stores
fuordigital
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7-10-2007 10:51 PM
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consumer electronics research
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online media usage
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/87757fb2-7545-42fe-8b6d-227102b2c919/39F95585-A8AB-4E68-9022-B491B7EE9CFC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/interactive/consumers-who-search-online-for-electronics-spend-more-in-stores-864/" href="http://www.marketingcharts.com/interactive/consumers-who-search-online-for-electronics-spend-more-in-stores-864/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/consumers-who-search-online-for-electronics-spend-more-in-stores-864/"><H2><A title="Permanent Link to Consumers Who Search Online for Electronics Spend More in Stores" rel="bookmark" href="http://www.marketingcharts.com/interactive/consumers-who-search-online-for-electronics-spend-more-in-stores-864/">Consumers Who Search Online for Electronics Spend More in Stores</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/consumers-who-search-online-for-electronics-spend-more-in-stores-864/"><P>Key findings from the study:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/consumers-who-search-online-for-electronics-spend-more-in-stores-864/"><li style="margin-left:16px;padding-left: 0px;">The internet is the top resource for researching digital cameras and televisions: <UL> <li style="margin-left:16px;padding-left: 0px;">75% who researched their purchases before visiting a retail location used the internet as their primary source of information.</LI> <li style="margin-left:16px;padding-left: 0px;">The leading online resources were retail websites (73%), manufacturer websites (68%) and search engines (49%).</LI> </UL> </LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/consumers-who-search-online-for-electronics-spend-more-in-stores-864/"><li style="margin-left:16px;padding-left: 0px;">Consumers who use search engines to research online spend more: <UL> <li style="margin-left:16px;padding-left: 0px;">This group is a valuable target for marketers because these consumers are highly engaged, using twice as many sources as non-searchers - and they end up spending about 10% more.</LI> <li style="margin-left:16px;padding-left: 0px;">Those who search spend an average of $31 more on digital cameras and $46 more on digital camera packages.</LI> <li style="margin-left:16px;padding-left: 0px;">On average, they spend $139 more on TVs and $190 on TV packages.</LI> </UL> </LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/39F95585-A8AB-4E68-9022-B491B7EE9CFC/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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