Burning books still doesn't work.

There's nothing about that ad that is offensive. It disparages nothing and no one.

Do Christians believe in karma?

http://clipmarks.com/clipmark/E8A85B44-512D-4707-BA64-59C468C57A3C/

And now a drum roll for hypocrisy:

“We’ve never used the word God in any advertising to maintain some autonomy. We’ve had churches advertise but it’s been for their church and not a belief.”

What is a church, but a collective of people who share a common belief?

Also on the flip side of it, atheism is not a belief but rather a pronounced lack of one.