Harper Collins Creates IPhone Specific Site With Book Excerpts


	Harper Collins Creates IPhone Specific Site With Book Excerpts

shimmy

8-27-2007 6:25 AM

224 views

tags:

iphone, manga, publishing industry, marketing

shimmy says:

This is exactly what Manga industry needs! This kind of hype and street-cred will drive Manga hype in the US even stronger. Gadget and edgy content such as Manga and Anime will go together really well especially for core target like Otaku.

Add a Comment

Login to Comment. Not a member yet? Sign up

Today's Top Clips

visit the Top Clips page

View the Top Clips from August 27, 2007

Embed This Clip In Your Site...

<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/749e91e9-2bd4-46f8-a4b4-cc9b9bb6d477/395B44A5-BEF2-42B3-93BC-2FB7DB70A341/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.moconews.net/entry/419-harper-collins-creates-iphone-specific-site/" href="http://www.moconews.net/entry/419-harper-collins-creates-iphone-specific-site/" style="font-size: 11px;">www.moconews.net</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.moconews.net/entry/419-harper-collins-creates-iphone-specific-site/"><P>Harper Collins has ported its <I>Browse Inside</I> service to the iPhone. People using the iPhone can visit <A title="http://mobile.harpercollins.com" href="http://mobile.harpercollins.com">http://mobile.harpercollins.com</A> and  view the first 10 pages of chapters one and two of selected books (there’s 14 in the pilot), and then click to buy the book or pre-order it from a list of retailers. The same service is available for Flash-enabled devices at <A title="http://harpercollins.com/browseinside" href="http://harpercollins.com/browseinside">http://harpercollins.com/browseinside</A>—both sites runby LibreDigital. The iPhone specific site was required because the device <A title="doesn't support Flash" href="http://www.moconews.net/entry/419-what-the-iphone-doesnt-have-im-games-video-recording-and-others">doesn’t support Flash</A>… and this sort of thinking could be what gives iPhone a boost. Harper Collins probably doesn’t get a significant amount of revenue from its mobile sites—enough to put up a general mobile site, but not enough to port it to every handset. However, the iPhone has enough hype and street-cred that the publisher figured it had to be available on there, and this attitude is likely to be reflected in many companies...which will give the iPhone a significant content boost.
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.moconews.net/entry/419-harper-collins-creates-iphone-specific-site/">Wed 15 Aug 2007</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/395B44A5-BEF2-42B3-93BC-2FB7DB70A341/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

New from the makers of Clipmarks: Amplify.com - Don't just share the news...Amplify it!

Clipmarks: Home; New Clips; Top Clips; Dashboard

Popular Topics: News; Life; Science; Technology; Entertainment

Get Started: Sign Up; Install Clipping Tool; How Clipping Works; Clip-to-Blog™; ClipSearch

Tools and Resources: FAQ; ClipWeek; Top Clippers; Top Tags; Site Map

About Clipmarks: About Us; Contact; Copyright; Privacy; EULA

Search Options

Today's Top Clips