Do You Find This Ad Offensive?


	Do You Find This Ad Offensive?

Rebecca Ruiz

11-18-2008 10:57 AM

647 views

Rebecca Ruiz says:

There's a big story on the intersection of social media and health today. Unlike some of its competitors, Johnson & Johnson has been experimenting with advertising directly to consumers with Facebook applications and YouTube videos. But a video ad promoting Motrin for moms who carry their babies in slings sparked an uproar from connected consumers. I'm curious to know what you think --- is this video really offensive? It's clipped above.

1 Comment |

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11-18-2008 2:41 PM

pcmkrfn

Is it just me or do we have bigger fish to fry right now?

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/c3f3d5b4-00d5-4f7a-a1de-27febaffefee/385DF313-6D66-4134-9D74-07A9EE5EC84F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blogs.wsj.com/health/2008/11/17/jj-gets-caught-in-a-sling-over-internet-motrin-ad/" href="http://blogs.wsj.com/health/2008/11/17/jj-gets-caught-in-a-sling-over-internet-motrin-ad/" style="font-size: 11px;">blogs.wsj.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.wsj.com/health/2008/11/17/jj-gets-caught-in-a-sling-over-internet-motrin-ad/">Johnson & Johnson, the maker of Baby Powder and Band-aids, has masterfully linked its corporate image to babies for decades. So it is especially interesting that a misstep in the baby space sparked an uproar in the Internet’s social networking space that left the healthcare giant apologizing to its most important customers: Moms. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.wsj.com/health/2008/11/17/jj-gets-caught-in-a-sling-over-internet-motrin-ad/">The faux pas was a new online ad launched over the weekend for the company’s over-the-counter-pain reliever<A target="blank" href="http://www.motrin.com/"> Motrin</A>. That’s not a product for babies, but the commercial was targeted at mothers who need relief from back pain from carrying — or, as the ad says, <EM>wearing</EM> — their babies in a sling.  </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.wsj.com/health/2008/11/17/jj-gets-caught-in-a-sling-over-internet-motrin-ad/">The ad touched off a storm of protest from Moms who thought the message trivialized women’s pain and the popular baby-carrying practice. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.wsj.com/health/2008/11/17/jj-gets-caught-in-a-sling-over-internet-motrin-ad/"><div align="center"><embed src="http://www.youtube.com/v/XO6SlTUBA38&hl=en&fs=1" height="329" width="400" wmode="opaque" quality="high" align="right" allowfullscreen="true" allowscriptaccess="always" type="application/x-shockwave-flash"></embed></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/385DF313-6D66-4134-9D74-07A9EE5EC84F/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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