Starbucks smartly leverages social media


	Starbucks smartly leverages social media

egoldstein

6-3-2009 4:35 PM

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tags:

social media, starbucks

egoldstein says:

Twitter and the rest of social media truly are the new face of public relations. Those who try to deny or avoid it will be hurt and soon find themselves wishing they embraced it.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/bfd91271-3371-4527-8fea-27882f995a05/383F515A-1E98-4DA1-8E53-85A91E8F9640/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.whatsnextblog.com/archives/2009/05/starbucks_social_media_community_helps_it_survive_brand_attack.asp" href="http://www.whatsnextblog.com/archives/2009/05/starbucks_social_media_community_helps_it_survive_brand_attack.asp" style="font-size: 11px;">www.whatsnextblog.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.whatsnextblog.com/archives/2009/05/starbucks_social_media_community_helps_it_survive_brand_attack.asp"><DIV>While fear of "the haters" damaging the brand is probably the Number One factor keeping many companies out of social media, it's the companies that are involved in social media that are most likely to survive a brand attack.</DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/383F515A-1E98-4DA1-8E53-85A91E8F9640/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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