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DVR Owners: "From Our Cold Dead Hands"
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9-9-2008 6:22 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/c91e3037-0a12-4878-b8eb-30bc7c3fae9e/3790C6DA-108C-4473-9E89-16F9A0AAB74D/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.emarketer.com/Article.aspx?id=1006521" href="http://www.emarketer.com/Article.aspx?id=1006521" style="font-size: 11px;">www.emarketer.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006521"><H1><SPAN class="big_red_text_multiline" id="lblTitle">DVR Owners: "From Our Cold Dead Hands"</SPAN></H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006521"><DIV>More than eight out of 10 US digital video recorder (DVR) users surveyed could not live without the devices, according to a July 2008 survey conducted by <A target="blank" href="http://www.c-a-g.co.uk/">Consumer Analysis Group</A> for <A target="blank" href="http://www.nds.com/">NDS</A>. Respondents also said that DVRs were the second-most-indispensable item of household technology, behind only the mobile phone. </DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006521"><P>DVR users' TV viewing generally rose with age. Respondents under 30 watched an average of 3.7 hours daily, while middle-aged TV viewers had the TV on for as long as 5.4 hours. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006521"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.emarketer.com/img/FFA3FDDC-6C4B-459D-9A98-E48349F1DC1F" alt="Average Time Spent per Day by US Adult DVR Users Watching Live Broadcast and Recorded TV, by Age and Gender, July 2008 (hours)" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006521"><P>The number of DVR households in the US will pass 30 million in 2008 and climb to 48 million in 2012. At that point more than four out of every 10 households will have a DVR. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006521"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.emarketer.com/img/1DFC177F-2ADD-4D24-82E3-C6E734CF8494" alt="US DVR Households and Penetration, 2007-2012 (millions and % of TV households)" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006521"><P>The recorders are definitely linked with increased TV viewing: The average DVR owner surveyed watched 4.7 hours of television per day—over 1 hour per day more than the 3.7 hours viewed by adults surveyed in June 2008 by <A target="blank" href="http://www.themediaaudit.com/">The Media Audit</A>. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/3790C6DA-108C-4473-9E89-16F9A0AAB74D/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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