"The urgent motive for an ad campaign this time is the possibility of federal global warming legislation. A cap-and-trade scheme for carbon dioxide emissions may come to a vote in the Senate this June. Coal is also struggling to overcome fierce resistance at the state and local level; Kansas, Florida, Idaho, and California have already effectively declared a moratorium on new coal-fired power plants. Nationwide, 59 new coal-fired power plant projects died last year (of 151 proposed), mostly because local authorities refused to grant permits or because big banks withheld financing. Both groups are alarmed about the lack of practical remedies to deal with coal’s massive CO2 emissions."

Important reality check!