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U.S. Hispanic spends 20 % more time online, with 25% more pages viewed - 17hrs per week of Internet
fuordigital
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7-12-2007 9:50 PM
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hispanic online usage
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hispanic internet usage
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online media usage
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/0f44adef-97d3-47fe-a736-71196ee54c7b/35E44F57-D6F5-4D4B-8979-9F163AE88177/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://searchenginewatch.com/showPage.html?page=3626407" href="http://searchenginewatch.com/showPage.html?page=3626407" style="font-size: 11px;">searchenginewatch.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://searchenginewatch.com/showPage.html?page=3626407"><FONT face="Verdana, Helvetica, sans-serif">Presenters at SES Latino all agreed that U.S. Hispanics have very desirable and young demographics that are extremely advantageous for search marketers. Some notable demographics and Internet behavior stats include: </FONT></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://searchenginewatch.com/showPage.html?page=3626407"><li style="margin-left:16px;padding-left: 0px;">U.S. Hispanics are more intensive than the U.S. general market. The average U.S. Hispanic spends 20 percent more time online, with 25 percent more pages viewed. They're using the Internet more than 17 hours per week, and more than half that time is spent on sites written in Spanish. In fact, U.S. Hispanics now spend more time online than they do watching television.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://searchenginewatch.com/showPage.html?page=3626407"><li style="margin-left:16px;padding-left: 0px;">According to a 2006 Interactive Advertising Bureau study, U.S. Hispanics are slightly younger, better educated, and more tech-savvy than non-Hispanic respondents.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://searchenginewatch.com/showPage.html?page=3626407"><li style="margin-left:16px;padding-left: 0px;">Roughly half of U.S. Hispanics speak Spanish fluently, and roughly half of Latino adults (7.1 million) prefer Spanish language sites.</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/35E44F57-D6F5-4D4B-8979-9F163AE88177/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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