<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/32e28ec6-874d-46ce-9a55-42b2ae242fe0/340E7D8B-4CA3-4285-9F0E-7AD45A86698F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.blogbusinesssummit.com/" href="http://www.blogbusinesssummit.com/" style="font-size: 11px;">www.blogbusinesssummit.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.blogbusinesssummit.com/"><H3 id="post-1559" class="storytitle"><A rel="bookmark" href="http://blogbusinesssummit.com/2008/02/googles-new-social-graph-api-means-its-time-to-start-using-xfn.htm">Google’s new Social Graph API means it’s time to start using XFN</A></H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.blogbusinesssummit.com/"><STRONG> by <A title="Posts by Jason Preston" href="http://blogbusinesssummit.com/author/jason-preston/">Jason Preston</A></STRONG> | February 1st, 2008</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.blogbusinesssummit.com/">The news is out today that Google has launched a <A href="http://code.google.com/apis/socialgraph/">Social Graph API</A> - basically an open tool for charting social connections on the open web. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.blogbusinesssummit.com/">What this means, in short, is that XFN matters now. Google launched with <A href="http://socialgraph-resources.googlecode.com/svn/trunk/samples/findcontacts.html">some example tools</A> that let you map out what link relationships they’ve found with your blog and other web sites.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.blogbusinesssummit.com/"><P>This type of link data has existed for a while, and if you’re using <A href="http://wordpress.org">WordPress</A>, you may have already put it in. The big holdup has really been that until now there hasn’t been much <EM>use</EM> for that metadata—if you bothered to fill in all the information about how you’re connected to the people you link to, nobody cared. So why bother?</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.blogbusinesssummit.com/"><P>Well now Google is trying to pull the kind of relationship superdata that people are generating in Social Networks like Facebook (which, incidentally, Google can’t crawl like it can crawl the open web) out into blogs and web sites. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/340E7D8B-4CA3-4285-9F0E-7AD45A86698F/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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