22% of Email Users Use Social Networking Sites Instead of Email

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	22% of Email Users Use Social Networking Sites Instead of Email

fuordigital

9-8-2008 10:20 AM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/17183315-cc22-4b9f-88c4-27b5c3922a61/33D953A4-8A36-4841-8BBF-448938EE8273/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/interactive/social-networking-texting-cell-phones-cut-email-effectiveness-5863/?camp=rssfeed&src=mc&type=textlink" href="http://www.marketingcharts.com/interactive/social-networking-texting-cell-phones-cut-email-effectiveness-5863/?camp=rssfeed&src=mc&type=textlink" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/social-networking-texting-cell-phones-cut-email-effectiveness-5863/?camp=rssfeed&src=mc&type=textlink"><H2>Social Networking, Texting, Cell Phones Cut Email Effectiveness</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/social-networking-texting-cell-phones-cut-email-effectiveness-5863/?camp=rssfeed&src=mc&type=textlink"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.marketingcharts.com/img/4BFC8D81-1229-4C91-8BC1-A0712E55055C" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/social-networking-texting-cell-phones-cut-email-effectiveness-5863/?camp=rssfeed&src=mc&type=textlink"><P>The use of online social networking, text messaging and cell phones is diminishing the effectiveness of email marketing, especially among consumers who say promotional messages inspire their purchases, <A href="http://http://www.jupiterresearch.com/bin/item.pl/press:press_release/2008/id=08.08.04-social-and-portable-inbox.html/">according to</A> a report from <A href="http://www.jupiterresearch.com">JupiterResearch</A>. <SPAN id="more-5863"></SPAN></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/social-networking-texting-cell-phones-cut-email-effectiveness-5863/?camp=rssfeed&src=mc&type=textlink"><P>More than one-fifth (22%) of email users said they use social networking sites instead of email, with higher numbers indicating they have used instant messaging (IM), text messaging, and cell phones instead of email, Jupiter said.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/social-networking-texting-cell-phones-cut-email-effectiveness-5863/?camp=rssfeed&src=mc&type=textlink"><P>In 2007, 51% of email users said email inspired at least one online purchase, and 47% said the same for offline purchases. In 2008, this share of email users fell to 44% for online purchases and 41% for offline purchases.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/33D953A4-8A36-4841-8BBF-448938EE8273/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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