<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/b960fa52-fb8c-4f18-acba-d2f611879d0f/336BA116-96B8-4941-8E32-C939918127D7/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://adage.com/songsforsoap/post?article_id=127837" href="http://adage.com/songsforsoap/post?article_id=127837" style="font-size: 11px;">adage.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/songsforsoap/post?article_id=127837"><DIV> British music business development network <A title="MusicTank homepage" target="_blank" href="http://www.musictank.co.uk/">MusicTank</A> and Terry McBride -- "music business 2.0" manager of Avril Lavigne, Barenaked Ladies and CEO of <A title="Nettwek homepage" target="_blank" href="http://www.nettwerk.com">Nettwerk Music Group</A> -- are kicking off a unique, year-long project that will generate from scratch a mold-breaking 360-degree road map for an up-and-coming British act. </DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/songsforsoap/post?article_id=127837"><DIV> The initiative follows <A title="MusicTank: Meet the Millennials" target="_blank" href="http://www.musictank.co.uk/reports/meet-the-millennials">McBride's recent MusicTank report</A> that showed how management and labels need to alter their mind-sets in order to cater to the behavior of the millennial generation -- generally defined as those born in the early 1980s who demand content to be available across multiple platforms simultaneously. </DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/songsforsoap/post?article_id=127837"><DIV>Constant experimentation is the key to success. This is a common theme for McBride, who has achieved a high degree of success for his acts by developing <A title="Wired: No Suit Required " target="_blank" href="http://www.wired.com/wired/archive/14.09/nettwerk_pr.html">"unconventional" but thoughtful</A> marketing approaches. </DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/336BA116-96B8-4941-8E32-C939918127D7/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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