<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/07c70380-1d67-4f84-bf8a-387bd740448d/31676623-33DA-4F66-AC99-F88F84E7FB3F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.gladwell.com/2004/2004_09_06_a_ketchup.html" href="http://www.gladwell.com/2004/2004_09_06_a_ketchup.html" style="font-size: 11px;">www.gladwell.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.gladwell.com/2004/2004_09_06_a_ketchup.html"><P class="body">It took a long time for the food world to catch up with Howard Moskowitz.  He knocked on doors and tried to explain his idea about the plural nature of perfection, and no one answered.  He spoke at food-industry conferences, and audiences shrugged.  But he could think of nothing else.  "It's like that Yiddish expression," he says.  "Do you know it? To a worm in horseradish, the world is horseradish!" Then, in 1986, he got a call from the Campbell's Soup Company.  They were in the spaghetti-sauce business, going up against Ragú with their Prego brand.  Prego was a little thicker than Ragú, with diced tomatoes as opposed to Ragú's purée, and, Campbell's thought, had better pasta adherence.  But, for all that, Prego was in a slump, and Campbell's was desperate for new ideas.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/31676623-33DA-4F66-AC99-F88F84E7FB3F/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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