SNOWED or HiPPO - Enemies of the creative process


	SNOWED or HiPPO - Enemies of the creative process

subbuu

6-5-2009 2:25 AM

116 views

tags:

creative, web experience, user interface

subbuu says:

This is true for advertising and various other creative products

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/1da385fa-3142-43d4-bd27-3e9be55896e0/31145163-9356-4B8D-A614-9B0A074305F6/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.web-strategist.com/blog/2009/06/02/is-your-website-snowed-stakeholder-needs-overwhelm-web-experience-design/" href="http://www.web-strategist.com/blog/2009/06/02/is-your-website-snowed-stakeholder-needs-overwhelm-web-experience-design/" style="font-size: 11px;">www.web-strategist.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2009/06/02/is-your-website-snowed-stakeholder-needs-overwhelm-web-experience-design/"><H1>Is Your Website SNOWED? (Stakeholders’ Needs Overwhelm Web Experience Design)</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2009/06/02/is-your-website-snowed-stakeholder-needs-overwhelm-web-experience-design/">Having too many stakeholders on your website results in forcing your users to trudge through a confusing experience, where each laborious step results in frustration then abandonment.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2009/06/02/is-your-website-snowed-stakeholder-needs-overwhelm-web-experience-design/"><P>Being SNOWED is far worse than Avinash’s acronym of <A href="http://www.kaushik.net/avinash/2006/10/seven-steps-to-creating-a-data-driven-decision-making-culture.html">HiPPO (Highest Paid Person’s Opinion)</A>. At least with a HiPPO there will be at least some direction where the website is headed.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.web-strategist.com/blog/2009/06/02/is-your-website-snowed-stakeholder-needs-overwhelm-web-experience-design/"><P>What’s worse is having too many masters too serve, resulting in serving none.  I created this little acronym which I encourage you to share with your stakeholders, hopefully your website won’t be SNOWED in either.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/31145163-9356-4B8D-A614-9B0A074305F6/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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