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Popular Penguins: Classic Penguin Books Styling
MyOtherCentaur
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3-1-2009 7:42 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/87231658-24c2-4737-b530-27d21e411b49/30D746AD-C8F0-4367-8DE3-1664C589814F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://network.nationalpost.com/np/blogs/theampersand/archive/2009/01/09/popular-penguins-aussies-judge-books-by-their-retro-covers.aspx" href="http://network.nationalpost.com/np/blogs/theampersand/archive/2009/01/09/popular-penguins-aussies-judge-books-by-their-retro-covers.aspx" style="font-size: 11px;">network.nationalpost.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://network.nationalpost.com/np/blogs/theampersand/archive/2009/01/09/popular-penguins-aussies-judge-books-by-their-retro-covers.aspx"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/network.nationalpost.com/img/A3C68380-8D62-43C9-9057-C327355B9515" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://network.nationalpost.com/np/blogs/theampersand/archive/2009/01/09/popular-penguins-aussies-judge-books-by-their-retro-covers.aspx">The series of 50 books - 25 fiction and 25 non-fiction were redesigned to recall Penguin's first paperbacks, published in the 30s. Then, the softcovers were colour coded - orange books were fiction, blue for non-fiction. The new retro Penguins all carry the same orange cover.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://network.nationalpost.com/np/blogs/theampersand/archive/2009/01/09/popular-penguins-aussies-judge-books-by-their-retro-covers.aspx"><P>"If you're standing looking at those books you know subconsciously or by implication that all of these books are going to be OK," said Peter Blake, the company's Australian sales director who conceived the idea of the series.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://network.nationalpost.com/np/blogs/theampersand/archive/2009/01/09/popular-penguins-aussies-judge-books-by-their-retro-covers.aspx"><P>"Even if you've not heard of Geoffrey Robertson's <I>Crimes Against Humanity</I> you think, 'It's part of the collection, I trust the brand and it's surrounded by all these other classics by authors like Waugh or Fitzgerald so it must be OK.' "</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://network.nationalpost.com/np/blogs/theampersand/archive/2009/01/09/popular-penguins-aussies-judge-books-by-their-retro-covers.aspx"><P>To have a look at the entire series, <A target="_blank" href="http://www.popularpenguins.com.au/default.cfm?page=story">visit Popular Penguins</A>. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/30D746AD-C8F0-4367-8DE3-1664C589814F/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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