Backgrounders are sometimes referred to as "editorial backgrounders," since these documents often simply go to the editor of a newspaper to be held in a subject file for future reference. When the newspaper wants to run an editorial about a topic, editors peruse the subject file for relevant facts and figures which help shape their understanding of and opinion about the topic at hand. The source of the backgrounder may or may not be referenced publicly by the newspaper.

One more thing: It must pass the "Who cares?" test. Any information you offer the media should be interesting, newsworthy, and useful to their readers, listeners, or viewers.