Disruptive Advertising


	Disruptive Advertising

Forbes Strategy

4-28-2008 2:03 PM

295 views

Forbes Strategy says:

This is an interesting article that shows you how an innovative advertising agency, TBWA, now TBWA Chiat Day, disrupted the advertising business turning companies like Adidas into brand names.

Add a Comment

Login to Comment. Not a member yet? Sign up

View the Top Clips from April 28, 2008

Embed This Clip In Your Site...

<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/198835d2-e471-4b9a-8b76-7e1c8b67c3fc/2F91B30A-694E-4967-BE67-CF1F2AC691CF/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.theedgedaily.com/cms/content.jsp?id=com.tms.cms.article.Article_e449604a-cb73c03a-158f1fa0-e886b826" href="http://www.theedgedaily.com/cms/content.jsp?id=com.tms.cms.article.Article_e449604a-cb73c03a-158f1fa0-e886b826" style="font-size: 11px;">www.theedgedaily.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.theedgedaily.com/cms/content.jsp?id=com.tms.cms.article.Article_e449604a-cb73c03a-158f1fa0-e886b826"><FONT face="arial, helvetica, sans-serif">Based on the concept of disruption, TBWA came up with the tagline “Impossible is nothing” for Adidas, which did not have a clear brand back then. The ensuing campaign portrayed athletes from the professional level to amateurs instead of just focusing on star players. </FONT></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/2F91B30A-694E-4967-BE67-CF1F2AC691CF/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

Clipmarks: Home; New Clips; Top Clips; Dashboard

Popular Topics: News; Life; Science; Technology; Entertainment

Get Started: Sign Up; Install Clipping Tool; How Clipping Works; Clip-to-Blog™; ClipSearch

Tools and Resources: FAQ; ClipWeek; Top Clippers; Top Tags; Site Map

About Clipmarks: About Us; Contact; Blog; Copyright; Privacy; EULA

Search Options

Related Clips

More clips from Forbes Strategy

Today's Top Clips