<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/183b4299-8d7f-4b94-a79a-078c6d329cd3/2F5F5DB1-D4AF-4374-A619-5404421C4A81/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.mineeds.com/Huntington-Beach/WollnerStudios-Inc/Articles/EXCELLENCE-what-every-client-needs-to-know?utm_medium=SocialBookmark" href="http://www.mineeds.com/Huntington-Beach/WollnerStudios-Inc/Articles/EXCELLENCE-what-every-client-needs-to-know?utm_medium=SocialBookmark" style="font-size: 11px;">www.mineeds.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mineeds.com/Huntington-Beach/WollnerStudios-Inc/Articles/EXCELLENCE-what-every-client-needs-to-know?utm_medium=SocialBookmark"><H1>EXCELLENCE - What Every Client Needs To Know.</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mineeds.com/Huntington-Beach/WollnerStudios-Inc/Articles/EXCELLENCE-what-every-client-needs-to-know?utm_medium=SocialBookmark"><DIV><SPAN><STRONG>V</STRONG></SPAN><SPAN><STRONG>egas</STRONG></SPAN><STRONG>:</STRONG> Define "EXCELLENCE" please...</DIV><BR /><DIV><SPAN><STRONG>Michael:</STRONG> </SPAN>Excellence is an important value goal and something definitely worth pursuing. And I’m not just talking about meeting deadlines and good grammar. I’m talking about excellence in the quality of creativity – the kind of excellence that transcends average and goes well above and beyond the norm.</DIV><BR /><DIV><SPAN><STRONG>Vegas</STRONG></SPAN><STRONG>:</STRONG> Doesn't that go without saying? Who wants average work?</DIV><BR /><DIV><SPAN><STRONG>Michael:</STRONG></SPAN> You’d be surprised. I can’t tell you how many times I’ve heard the phrase “quick and dirty” – from clients. By saying those words, of course, they’re setting the table on two fronts. First, of course, they’re saying, “the budget is small.” But they’re also telegraphing an expectation of mediocrity – average work – uninspired. </DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/2F5F5DB1-D4AF-4374-A619-5404421C4A81/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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