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nutella cult brand
MJBGartner
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4-23-2009 9:40 PM
101 views
tags:
brand digital
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/cae92e7e-8521-48db-aec5-31b7d2975c99/2F30FD2C-CB49-4253-8D75-64B48D89D9A6/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3idd9d6803dbe3086288bbb5f7a3cd29dc" href="http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3idd9d6803dbe3086288bbb5f7a3cd29dc" style="font-size: 11px;">www.brandweek.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3idd9d6803dbe3086288bbb5f7a3cd29dc">What’s all the fuss about? Sara Rosso, an American superfan of the product who initiated a Nutella Day on Feb. 5, said the brand has the right combination of European sophistication and indulgence. “The Europeans eat it and therefore, it can’t be all that bad,” said Rosso, who is now living in Italy. “I also think most people who are passionate about it equate it with a memory they had while traveling, and that reinforces the cult/smaller usage of Nutella in the U.S. because of those that have traveled to Europe. They then transmit this energy and enthusiasm to their family and friends back home.”<BR></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3idd9d6803dbe3086288bbb5f7a3cd29dc"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.brandweek.com/img/771545EB-B9FD-4EBB-8336-9589AD871D62" alt="" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/2F30FD2C-CB49-4253-8D75-64B48D89D9A6/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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