Online Customized Ads Move a Step Closer

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	Online Customized Ads Move a Step Closer

JICWyllie

7-2-2007 12:22 PM

353 views

tags:

business, media, advertising, i-one-to-one, i-customisation, metaknowledge

JICWyllie says:

I wonder what the rates will be? If they were based on a percentage per purchase i.e. small commission, then it would be pretty neat. It is possible to imagine information markets working in this way. Here's the raw search free. Here's the value added bit for a small fee

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/54e62cd5-c990-4a4f-b421-98730131dade/2DE8DDF9-B72A-41E1-ADD2-B72D5AE488D8/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.nytimes.com/2007/07/02/technology/02yahoo.html?_r=1&th&emc=th&oref=slogin" href="http://www.nytimes.com/2007/07/02/technology/02yahoo.html?_r=1&th&emc=th&oref=slogin" style="font-size: 11px;">www.nytimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/07/02/technology/02yahoo.html?_r=1&th&emc=th&oref=slogin"><A title="More information about Yahoo! Inc." href="http://topics.nytimes.com/top/news/business/companies/yahoo_inc/index.html?inline=nyt-org">Yahoo</A> will announce new tools for online advertising today that could pull the company ahead in the race for what is called “behavioral targeting,” that is, the ability to better tailor online advertisements to the people most likely to buy.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/07/02/technology/02yahoo.html?_r=1&th&emc=th&oref=slogin">The product, Yahoo SmartAds, would help marketers create custom  advertisements on the fly, using information on individual buyers and information on real prices and availability from the vendors. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/07/02/technology/02yahoo.html?_r=1&th&emc=th&oref=slogin">The Internet has long promised this kind of one-to-one marketing, but it has often been difficult for advertisers to customize display advertisements with a broad reach.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/07/02/technology/02yahoo.html?_r=1&th&emc=th&oref=slogin">“Ad agencies have been really struggling with how to scale the value proposition of the Internet,” said Todd Teresi, senior vice president of display marketplaces at Yahoo. “We now can get scaleable one-to-one marketing.”</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/07/02/technology/02yahoo.html?_r=1&th&emc=th&oref=slogin">SmartAds is being tested on Yahoo’s network of sites</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2007/07/02/technology/02yahoo.html?_r=1&th&emc=th&oref=slogin">The technology will also be applied for free across advertisements bought on Right Media, the online ad exchange </blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/2DE8DDF9-B72A-41E1-ADD2-B72D5AE488D8/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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