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Web searchers on average use 3 different search engines a month
fuordigital
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7-11-2007 9:24 PM
207 views
tags:
search engine marketing
,
search engine usage
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/d825aba2-6f8d-490f-9e3d-6609dffa0328/2DA25838-293C-4AAE-ACDB-F03C816707BA/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://info360.client.shareholder.com/releasedetail.cfm?ReleaseID=246621" href="http://info360.client.shareholder.com/releasedetail.cfm?ReleaseID=246621" style="font-size: 11px;">info360.client.shareholder.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://info360.client.shareholder.com/releasedetail.cfm?ReleaseID=246621"><H2>One Engine is Not Enough! Study by InfoSpace Reveals Vastly Different Results from Top Search Engines</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://info360.client.shareholder.com/releasedetail.cfm?ReleaseID=246621"><P>The study, titled, Different Engines, Different Results, was conducted by researchers from The Pennsylvania State University and Queensland University of Technology in April 2007. Key findings highlight the value of metasearch and include: </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://info360.client.shareholder.com/releasedetail.cfm?ReleaseID=246621"><P>-- Only 0.6 percent of 776,435 first-page search results were the same across the top four Web search engines </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://info360.client.shareholder.com/releasedetail.cfm?ReleaseID=246621"><P>-- Between 38 and 46 percent of all searches fail to elicit a click on a first-page search result, don't meet users needs and drive users to try additional engines. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://info360.client.shareholder.com/releasedetail.cfm?ReleaseID=246621"><P>-- Web searchers on average use three search engines a month </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://info360.client.shareholder.com/releasedetail.cfm?ReleaseID=246621"><P>-- Search result rankings differ significantly across major search engines; only 3.6 percent of the number-one ranked, non-sponsored search results were the same across all search engines in a given query </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/2DA25838-293C-4AAE-ACDB-F03C816707BA/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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