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Burger King Ad "Lost in Translation," Causes Furor
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4-19-2009 12:43 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/5fc9ada0-d677-41ec-8c11-70a546fc685e/2D1DB5D0-4BC2-41D7-84C3-DF092707815A/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://snafu-ed.blogspot.com/2009/04/burger-king-ad-lost-in-translation.html" href="http://snafu-ed.blogspot.com/2009/04/burger-king-ad-lost-in-translation.html" style="font-size: 11px;">snafu-ed.blogspot.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://snafu-ed.blogspot.com/2009/04/burger-king-ad-lost-in-translation.html"><P><DIV><A href="http://i231.photobucket.com/albums/ee248/msanto/One-Offs2009/Texican.jpg"><IMG border="0" alt="" src="http://i231.photobucket.com/albums/ee248/msanto/One-Offs2009/Texican.jpg" /></A>An advertisement for Burger King's Texican Whopper burger that has run in Spain has created a large problem for the company.</DIV><BR />The Texican Whopper is a flame-grilled Whopper topped with taco-coated chili con carne, spicy jalapenos, onion, lettuce and Cajun mayonnaise. The problem comes in the ad, which depicts a tall cowboy and a ... well, short Mexican wrestler, and describes the burger as:<BR /></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://snafu-ed.blogspot.com/2009/04/burger-king-ad-lost-in-translation.html"><BLOCKQUOTE>"the taste of Texas with a little spicy Mexican."<BR /></BLOCKQUOTE></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://snafu-ed.blogspot.com/2009/04/burger-king-ad-lost-in-translation.html"><DIV>Ouch. Burger King didn't help itself with its print ad (above), which shows the wrestler apparently wearing a Mexican flag as a cloak. Mexico has strict rules about use of its national flag.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://snafu-ed.blogspot.com/2009/04/burger-king-ad-lost-in-translation.html"><DIV>Mexico's ambassador Jorge Zermeño wrote a letter to Burger King saying the ad "improperly used the stereotypical image of Mexicans." He also asked Burger King to pull the ad and apologize.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://snafu-ed.blogspot.com/2009/04/burger-king-ad-lost-in-translation.html"><DIV>While admittedly the ad might be considered humorous, one has to ask "what were they thinking?"</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://snafu-ed.blogspot.com/2009/04/burger-king-ad-lost-in-translation.html"><div align="center"><embed src="http://www.youtube.com/v/CwpNQWrD8PY&hl=en&fs=1" height="329" width="400" wmode="opaque" quality="high" allowfullscreen="true" allowscriptaccess="always" type="application/x-shockwave-flash"></embed></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/2D1DB5D0-4BC2-41D7-84C3-DF092707815A/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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