<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/84dfe735-f69e-4041-b105-fa9d2b1eae80/2D1A0176-C71E-4ABB-9891-DBF3E3DE01B9/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://adage.com/mediaworks/article?article_id=135789" href="http://adage.com/mediaworks/article?article_id=135789" style="font-size: 11px;">adage.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/mediaworks/article?article_id=135789">Vogue's March cover story on Michelle Obama called her "The First Lady the World's Been Waiting For." No doubt she's been embraced by the media world, appearing on cover after cover, from Us Weekly to Newsweek. But when it comes to sales, Ms. Obama may not yet be general-interest magazines' new Princess Diana, who regularly helped the industry sell more copies at newsstands. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/mediaworks/article?article_id=135789"><DIV class="small_left"><DIV class="story-image"><IMG height="195" width="150" class="small" title="New York magazine's March 23 issue looks to have produced only 'average' sales." alt="New York magazine's March 23 issue looks to have produced only 'average' sales." src="http://adage.com/images/bin/image/small/newyorkmag-michelleobama040609.jpg?1238797873" /></DIV> <DIV class="captionsmall">New York magazine's March 23 issue looks to have produced only 'average' sales. </DIV> </DIV> </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/mediaworks/article?article_id=135789">A Michelle Obama cover doesn't hurt a general-interest magazine, the numbers suggest, but it doesn't produce more than an occasional lift either. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/mediaworks/article?article_id=135789">New York magazine's March 23 issue, with a cover story about "The Power of Michelle Obama," looks like it produced "average" sales, New York said April 3, although the numbers remain subject to change. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/mediaworks/article?article_id=135789">When Ms. Obama appears on the cover of a magazine directed toward African-Americans, however, or when she appears with the president, sales really do seem to jump. </blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/2D1A0176-C71E-4ABB-9891-DBF3E3DE01B9/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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