Marketing stunt or double life?


	Marketing stunt or double life?

balthazarus

9-1-2008 1:01 PM

393 views

tags:

internet, social networking, twitter

balthazarus says:

Posing to a character, that poses to someone else in the series.... that is confusing.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/751dde90-3199-443e-87ae-eea0cb8bac85/2C696E1F-ED3D-4997-ABE9-B57EEFA68B46/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.nytimes.com/2008/09/01/business/media/01twitter.html?_r=1&ref=technology&oref=slogin" href="http://www.nytimes.com/2008/09/01/business/media/01twitter.html?_r=1&ref=technology&oref=slogin" style="font-size: 11px;">www.nytimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/09/01/business/media/01twitter.html?_r=1&ref=technology&oref=slogin"><H1><NYT_HEADLINE type=" " version="1.0"></NYT_HEADLINE>A Marketing Move the ‘Mad Men’ Would Love </NYT_HEADLINE><//NYT_HEADLINE></H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/09/01/business/media/01twitter.html?_r=1&ref=technology&oref=slogin"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.nytimes.com/img/86763664-08AC-438C-98E0-D7FCA65B1ED7" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/09/01/business/media/01twitter.html?_r=1&ref=technology&oref=slogin"><P>Now some people who use Twitter, the social messaging Web site, are taking things a step further, posing as characters in their favorite shows. Notably, there is an unusually active group of people whose screen names are from the AMC television show “Mad Men,” and they have been posting updates in the characters’ voices.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/09/01/business/media/01twitter.html?_r=1&ref=technology&oref=slogin"><P>For instance, the Twitter version of Don Draper, the creative director for a circa-1960s advertising agency, adheres rather closely to his television persona. “Heading into a meeting with @Roger_Sterling,” the user wrote on Wednesday, referring to Mr. Draper’s television boss. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/09/01/business/media/01twitter.html?_r=1&ref=technology&oref=slogin"><P>But it does remain a mystery concerning just who is behind these “Mad Men” characters. AMC says the accounts’ posts are written by fans, but they seem to be suspiciously well-connected fans: in response to an interview request, Mr. Draper’s character referred all questions to Deep Focus, a Web marketing agency that works for AMC.<SPAN> BRIAN STELTER </SPAN></P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/2C696E1F-ED3D-4997-ABE9-B57EEFA68B46/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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