Taser Company Uses Facebook, Blogs to Improve Image Amidst Lawsuits


	Taser Company Uses Facebook, Blogs to Improve Image Amidst Lawsuits

katsteevns

9-24-2009 6:01 AM

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9-24-2009 6:19 AM

chestnut501

Hi Kat, My popper is broken again so I owe you one.

9-24-2009 9:29 AM

katsteevns

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/eb3fbf5f-6d22-47ed-b273-ae09818a8208/2B83F7E1-4E77-4946-BD26-D4B18AD59ADC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.commondreams.org/headline/2009/09/23-5" href="http://www.commondreams.org/headline/2009/09/23-5" style="font-size: 11px;">www.commondreams.org</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.commondreams.org/headline/2009/09/23-5"><H1 class="title">Taser Company Uses Facebook, Blogs to Improve Image Amidst Lawsuits</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.commondreams.org/headline/2009/09/23-5"><P class="author">by Bhaswati Mukhopadhyay and Saumyadeb Chakrabarty</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.commondreams.org/headline/2009/09/23-5"><P>Taser's latest X3 gun, which can shoot multiple targets simultaneously, assumes the company's Facebook persona, evangelizing about products and engaging customers with football banter.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.commondreams.org/headline/2009/09/23-5"><P>On average, the Scottsdale, Arizona-based company spends about $4 million a year in litigation-related expenses -- more than its annual net profit in 2008.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.commondreams.org/headline/2009/09/23-5"><P>Taser currently has 46 pending lawsuits related to the use of its guns. One of the company's priorities is to reduce this burden on the company's numbers.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.commondreams.org/headline/2009/09/23-5"><P>Taser guns are bought not only by the police, military and correction facilities, but also by individuals, casinos and companies' corporate security chiefs.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.commondreams.org/headline/2009/09/23-5">The company's stun guns, which have been featured in films such as "Hangover," "X-Men Origins: Wolverine," "Hannibal" and "Time Cop," are not considered firearms in the United States and are legal for civilian use in most states.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/2B83F7E1-4E77-4946-BD26-D4B18AD59ADC/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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