Checkbook Journalism 2.0


	Checkbook Journalism 2.0

Brian Caulfield

2-15-2008 2:00 PM

218 views

Brian Caulfield says:

It's an open secret that some news outlets (not this one) will pay for tips. Insidery gossip blog Gawker just went one better: they'll pay you based on the traffic your tips generate. The move is Gawker Publisher Nick Denton at his best: mischievous, subversive, and very, very smart.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/f740a5b5-4c81-44b4-b1f9-421d0f942ab0/2B6A1A82-0B4B-4556-BECF-9EB2CE2C97CC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://gawker.com/5003135/750-for-every-1000-views" href="http://gawker.com/5003135/750-for-every-1000-views" style="font-size: 11px;">gawker.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://gawker.com/5003135/750-for-every-1000-views"><P>
<IMG width="281" height="120" longdesc="" title="" alt="Picture 95" class="left" src="http://gawker.com/assets/images/gawker/2008/02/Picture%2095.jpg" />The <EM>Star's</EM> Candace Trunzo cheerfully admits that the gossip weekly pays for tips. <A href="http://www.nypost.com/seven/02152008/business/the_tar_treatment_97793.htm">"I make no qualms about it," says the rag's editor-in-chief. "I think all the celebrity magazines do it."</A> Well, in that case... <EM>Star</EM> magazine promises $100 on up for useful information phoned into their 800 number, though the exact rate is subject to negotiation; <EM>Gawker's</EM> pay-for-play experiment is more high-tech. Send us secret memos, spy photographs, or unique video footage: you know the kind of material we publish. For everything we run, and which checks out, we'll pay our standard rate: $7.50 per thousand pageviews. Payment by Paypal or Amazon gift certificate. The traffic count is displayed next to every item. The offer runs for the rest of February. Leaks to <A href="http://gawker.com/5003135/mailto:tips@gawker.com">tips@gawker.com</A>. (<A href="http://gawker.com/5003135/mailto:nick@gawker.com">Outraged j-school ethics guardians can email me personally</A>.)
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