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Use A Creative Commons License As An Online Marketing Tool
ritaco
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8-14-2009 10:25 AM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/d81cfb43-3915-4e4f-9d39-c59a4804f593/2B4A53AD-3C92-466F-98A9-21BC26844BE8/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.toprankblog.com/2009/07/creative-commons-license-marketing-tool/" href="http://www.toprankblog.com/2009/07/creative-commons-license-marketing-tool/" style="font-size: 11px;">www.toprankblog.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.toprankblog.com/2009/07/creative-commons-license-marketing-tool/"><H2><A title="Use A Creative Commons License As An Online Marketing Tool" rel="bookmark" href="http://www.toprankblog.com/2009/07/creative-commons-license-marketing-tool/">Use A Creative Commons License As An Online Marketing Tool</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.toprankblog.com/2009/07/creative-commons-license-marketing-tool/"><P>A CC license bridges the gap between full copyright and the public domain. Essentially moving content from <EM>all rights reserved</EM> to “some rights reserved.” CC is not a replacement for copyright, rather, it allows you to modify your copyright terms so your work can succeed in a digital world, legally.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.toprankblog.com/2009/07/creative-commons-license-marketing-tool/"><H2>Tangible marketing benefits from a CC license include:</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.toprankblog.com/2009/07/creative-commons-license-marketing-tool/"><STRONG>SEO benefit</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.toprankblog.com/2009/07/creative-commons-license-marketing-tool/"><STRONG>Encouragement for influencers/professionals to use your material</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.toprankblog.com/2009/07/creative-commons-license-marketing-tool/"><STRONG>As new business models are emerging from the idea of “free,” success stories are PR-worthy</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.toprankblog.com/2009/07/creative-commons-license-marketing-tool/">Tech and <A href="http://www.toprankblog.com/search-marketing-blogs/">marketing bloggers</A>, business writers and even traditional media are interested in compelling stories of free. It’s a hot trend now and into the future.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.toprankblog.com/2009/07/creative-commons-license-marketing-tool/"><STRONG>Social proofing</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.toprankblog.com/2009/07/creative-commons-license-marketing-tool/"><P>Take the time to learn more about the <A href="http://creativecommons.org/about/licenses/">specific licenses</A> and then <A href="http://creativecommons.org/license/">register one</A> for your work (it’s free). I suggest selecting an <A href="http://creativecommons.org/licenses/by/3.0/">attribution</A> or <A href="http://creativecommons.org/licenses/by-sa/3.0/">attribution share-alike</A> license if you’re interested in the widest exposure possible.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/2B4A53AD-3C92-466F-98A9-21BC26844BE8/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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