Hillary and The Dip


	Hillary and The Dip

communicatrix

3-12-2008 4:17 PM

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tags:

politics, seth godin, the dip, election

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/74868f13-eb63-4644-b649-0584c3b92c1e/2B1625F0-2282-4E3F-994C-8A9DDA0C236B/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://sethgodin.typepad.com/seths_blog/2008/03/sunk-costs-quit.html" href="http://sethgodin.typepad.com/seths_blog/2008/03/sunk-costs-quit.html" style="font-size: 11px;">sethgodin.typepad.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://sethgodin.typepad.com/seths_blog/2008/03/sunk-costs-quit.html"><P>Here's the math as I see it for brand Hillary: The only chance she has to win is to burn down other brands, violate protocol, push harder than many think appropriate. <EM>She has to change her brand to achieve her goal. </EM>Not only that, but she has to risk the entire Party at the same time. If she does manage to win the nomination, she will be <A href="http://www.danzfamily.com/archives/blogphotos/07/hillary-clinton-faces-horizontal.php">pilloried</A> by the right (the very same Rush that <A href="http://www.huffingtonpost.com/chris-nelson/rush-limbaugh-delivers-ma_b_89781.html">endorsed</A> her in Texas). They're just waiting for the chance.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://sethgodin.typepad.com/seths_blog/2008/03/sunk-costs-quit.html"><P>And the alternative?</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://sethgodin.typepad.com/seths_blog/2008/03/sunk-costs-quit.html"><P>The alternative is to quit. To become a statesman. A respected power broker.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://sethgodin.typepad.com/seths_blog/2008/03/sunk-costs-quit.html"><P>I need to be really clear: pushing through the Dip and becoming the best in the world at what you do is in fact the key to success. But (and it's a big but), if you're required to become someone you're not, or required to mutate your brand into one that's ultimately a failure in order to do so, you're way better off quitting instead.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/2B1625F0-2282-4E3F-994C-8A9DDA0C236B/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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