"It would be unthinkable to ignore the possibility that Tall el-Hammam may be Sodom or Admah".

The Director of the dig continues:

If rigorous scholarship and responsible, objective archaeology confirm a link between Tall el-Hammam and Sodom (or between Tall Nimrin and Admah) or other possible biblical associations, then so be it. If the same approach suggests that some such connections are not warranted, then so be it. But we must not hide from the possibilities because of bias one way or the other.

As A. J. Ayer's verification principle requires of any assertion, we must state clearly the criteria whereby any hypothesis can be verified and/or falsified, then follow the evidence wherever it leads. This is the strict method of science.