US Radio Reaches 93% of Adults

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	US Radio Reaches 93% of Adults

fuordigital

9-20-2008 3:30 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/718dea8e-e8c7-4b02-852a-b0eb4d797f7c/2A622F90-DA10-4FB2-8764-1D3C9FD64455/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/radio/us-radio-reaches-93-of-adults-6073/?camp=rssfeed&src=mc&type=textlink" href="http://www.marketingcharts.com/radio/us-radio-reaches-93-of-adults-6073/?camp=rssfeed&src=mc&type=textlink" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/radio/us-radio-reaches-93-of-adults-6073/?camp=rssfeed&src=mc&type=textlink"><H2>US Radio Reaches 93% of Adults</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/radio/us-radio-reaches-93-of-adults-6073/?camp=rssfeed&src=mc&type=textlink"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.marketingcharts.com/img/3CA6E9B5-5353-4F38-AE0F-15978EF62445" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/radio/us-radio-reaches-93-of-adults-6073/?camp=rssfeed&src=mc&type=textlink"><P>Radio stations in the US reach more than 235 million diverse listeners over the course of a week, with 93% of all adults age 18-34 tuning in to radio, <A href="http://http://www.onlinepressroom.net/arbitron/">according to</A> preliminary findings from <A href="http://www.arbitron.com">Arbitron’s</A> RADAR 98 (September 2008) radio listening estimates. <SPAN id="more-6073"></SPAN></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/radio/us-radio-reaches-93-of-adults-6073/?camp=rssfeed&src=mc&type=textlink"><li style="margin-left:16px;padding-left: 0px;">Over the course of a week, radio reaches 95% of adults age 18-49 with a college degree, and 96% of adults age 25-54 with a college degree and an annual income of $50,000 or more.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/radio/us-radio-reaches-93-of-adults-6073/?camp=rssfeed&src=mc&type=textlink"><li style="margin-left:16px;padding-left: 0px;">Radio reaches 95% of Black Non-Hispanics and 96% of Hispanics age 25-54 over the course of a week.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/radio/us-radio-reaches-93-of-adults-6073/?camp=rssfeed&src=mc&type=textlink"><li style="margin-left:16px;padding-left: 0px;">94% of Black Non-Hispanic persons and 95% of Hispanic persons, age 12 and older tune into radio over the course of a week.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/radio/us-radio-reaches-93-of-adults-6073/?camp=rssfeed&src=mc&type=textlink"><li style="margin-left:16px;padding-left: 0px;">RADAR Network Affiliates - which account for more than 50% of all radio stations - reach nearly 85% of adults 18-34 and 85% of those 25-54 in households with a college degree and annual household income of $75,000 or above.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/radio/us-radio-reaches-93-of-adults-6073/?camp=rssfeed&src=mc&type=textlink"><li style="margin-left:16px;padding-left: 0px;">The number of radio listeners is up from last year’s RADAR 94 estimates of 232 million.</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/2A622F90-DA10-4FB2-8764-1D3C9FD64455/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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