Advertisers Don’t Trust Or Value Completely Open Systems


	Advertisers Don’t Trust Or Value Completely Open Systems

richpalmer

10-16-2007 1:29 AM

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tags:

blogs, advertising, media, social media, trends

richpalmer says:

And yet many are now jumping on the band wagon to "cash in" on the popular trend of blogging.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/dfcdb315-9092-4a6c-8d0c-995a951d5db0/29A7F2F9-219A-4CF1-B97F-AD13568109F7/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://publishing2.com/2007/10/13/advertisers-dont-trust-or-value-completely-open-systems/" href="http://publishing2.com/2007/10/13/advertisers-dont-trust-or-value-completely-open-systems/" style="font-size: 11px;">publishing2.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://publishing2.com/2007/10/13/advertisers-dont-trust-or-value-completely-open-systems/"><P>Henry Copeland of BlogAds points out the great paradox of blog monetization — advertisers have embraced unedited bloggers as trusted media brands, but they still don’t trust the people who comment on those blogs (via <A href="http://www.paidcontent.org/entry/419-networked-j-summit-to-make-money-at-blogging-rein-in-comments/">paidContent</A>):</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://publishing2.com/2007/10/13/advertisers-dont-trust-or-value-completely-open-systems/"><P>The appeal of blogs to marketers is their singular brand identity, making it possible to accurately target their ads. Copeland: “Advertisers say, ‘I know I can trust Blog X, but I also know that Blog X has 100,000 readers - and God knows what those
100,000 readers are going to say.’</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://publishing2.com/2007/10/13/advertisers-dont-trust-or-value-completely-open-systems/"><P>This is why completely open systems of “user-generated content,” e.g. social networks like MySpace and Facebook, and social news sites like Digg, still have so little commercial value relative to their scale.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://publishing2.com/2007/10/13/advertisers-dont-trust-or-value-completely-open-systems/"><P><A href="http://blog.publish2.com/2007/10/13/advertisers-dont-trust-or-value-completely-open-systems/">Read the rest of “Advertisers Don’t Trust Or Value Completely Open Systems” on the Publish2 Blog.</A></P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/29A7F2F9-219A-4CF1-B97F-AD13568109F7/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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